Kamis, 14 Juni 2012

Google Continues YouTube Local Push With Dedicated Site In Indonesia

Google has continued its push to localise YouTube across the planet,once its launched a passionate local video site in Indonesia. Like those in different countries, the location is aimed at serving to to boost the invention of local videos and to spot and promote local content.

The Indonesian version YouTube is accessible through the location setting at very cheap of YouTube.com or by going directly to YouTube.co.id. The Indonesian site is supported by variety of media and entertainment firms, likewise as major advertising brands.

In launching YouTube Indonesia, the corporate signed up variety of local content firms, together with Kompas TV, Kompas Cybermedia, Viva Media group, MyTrans.com, and native music labels Aquarius Musikindo, Nagaswara, Trinity, GP Records, and Musica Studios. YouTube is additionally working with Unilever Indonesia, Telkomsel, BCA, and ecommerce site BliBli.

Speaking at the launch, Adam Smith, Director of Product Management for YouTube Asia Pacific said “we hope that Indonesian artists, musicians, filmmakers and video creators of every kind will embrace the YouTube platform to share their stories with the rest of the planet.”

The deal is critical for local media players and brands as it will assist in giving their content a more prominent position on YouTube, serving to their avoid being lost among the noise on the world’s largest on-line video site.

In anticipation of the localized service, YouTube has signed a licensing agreement with Wahana Musik Indonesia (WAMI) which will enable Indonesian musicians and composers represented by the label to earn ad-based revenue from the location.

The opportunity isn’t restricted to local brands and artists as YouTube has signed similar agreements with Composers and Authors Society of Hong Kong (CASH) and the Taiwanese music copyright society (MUST), to allow foreign copyright holders to earn revenue based mostly on videos played in Indonesia. each is trying to gain larger visibility among the country’s 240 million plus population.

The event saw Indonesia officially confirmed joined country where live Olympic coverage will be broadcast via YouTube, as had been announced last week.

Local versions of YouTube have already been launched in many countries in Asia, like India Singapore, The Philippines. The localisation is extremely much a global effort, and it has seen new services in Africa — together with Uganda and Kenya — South America and Europe.

Source : http://thenextweb.com/asia

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